Wella Color Fresh (7/44 Medium Intense Red Blonde) is a semi-permanent colour with an acid pH that is ideal for quick colour and low commitment services. This versatile product is ideal for gentle colour enhancement and is perfect to retail to clients for an at home top up service to keep the colour looking refreshed for longer.

Key features:

• Acidic pH
• Ammonia-free and peroxide-free
• Versatile shade palette matching Wella Professionals colour portfolios
• Quick and easy application (no mixing required, 20 minute developement time)